From Nutrition Goals to Your Grocery Cart

The first algorithm-powered solution that optimizes your grocery list to perfectly match your caloric needs and macro balance.

“A simple algorithm will outperform human judgment, and it will usually do better than chance, which is already better than a human guess.”

Daniel Kahneman

The Gap in Nutrition Technology

The Question

What’s actually in your shopping cart? How many calories did you buy? Are there enough, or too many? Will you make it to your next grocery haul? Are you meeting my goals?

The Gap

Nutritionists, meal trackers, and recipe apps help you plan, but none can take your curated nutritional goals and create an accurate grocery list tailored to your exact caloric requirements and preferences. Salüd takes you from your goals to groceries.

The Complexity

Balancing protein, fats, and carbs within calorie limits across millions of SKUs is like playing Tetris on a tight rope. This process a computationally complex optimization problem no human or LLM has solved.

Salüd’s
One-of-One Solution

Precision Optimization

Our proprietary algorithm balances macros within caloric limits across millions of food items-something no dietitian or app can do manually.

Your Preferences

You or your nutritionist can adjust your needs easily. Salüd allows you to add or remove items, maintain a pantry, and remembers your favorites while staying balanced to your nutrition goals.

Accurate Food Data

Access to national databases with millions of SKUs means you shop with real products from your actual stores. This cuts out conversion confusion and provides a smooth shopping experience.

Adaptive Intelligence

The more you use Salüd, the better it gets at understanding your habits and optimizing your cart automatically. Fill-the-gap and flex options take the pain of meal planning off your shoulders.

About Us

The nutrition industry has a critical gap: currently no product connects personalized nutrition goals to actual grocery purchases at scale.

Salüd is the first platform to solve the computational complexity of macro optimization across millions of SKU’s. What registered dietitians, meal tracking apps, and even LLM’s can’t do manually, our proprietary algorithm handles automatically. We connect the expertise of nutritional professionals and scientists to food in the customer’s home with most of the work done behind the scenes.

Our team combines technical expertise in algorithm development, proven experience scaling consumer marketplaces, and deep understanding of the nutrition ops.

How It Works

1. Set Your Goals First

Define Your Requirements

Tell us about yourself: age, activity level, dietary goals. Our algorithm calculates your exact caloric needs and optimal macro balance.

2. Let the Algorithm Work

Optimization in Action

Our proprietary system analyzes millions of products and creates a perfectly balanced grocery list that matches your exact nutritional requirements.

3. Shop With Confidence

Your Personalized List

Get a grocery list perfectly calibrated to your needs. Adjust items based on preferences while maintaining optimal nutrition balance. Send your list to your favorite grocery stores or delivery services.

Who Benefits from Salüd?

From fitness enthusiasts to busy professionals, anyone serious about nutrition.

Athletes & Fitness Professionals;
Accurate macro tracking

Nutritionist & dieticians;
Manage your clients health goals efficiently

Medical Recovery;
Structured nutrition support

Busy Individuals;
Healthy shopping made easy

Founding Team

After a life changing experience helping their Dad recover from Stage 3 Esophageal Cancer, brothers Teddy & Mike developed and fine-tuned the original Salüd model and put it to use in their personal life.

Teddy Ritter

CEO & Product

Former Marine Special Ops Officer. Built marketplaces at Series A-D startups. Wharton MBA.

Michael Ritter, PhD

Head of Science & Nutrition

Doctorate in Quantum Chemistry. Extensive algorithm development and research experience.

Ashley Sogge

Head of Go-to-Market

Former Army Special Ops Officer. Proven track record scaling operations. Wharton MBA.

Strategic Advisory Board

Active operators with deep expertise in healthtech regulation, consumer marketplaces, and building trusted platforms at scale.

Jennifer Mitrenga

Senior Advisor HealthTech & Regulatory

Venture Partner at Audere Capital. Founding team at Figure Tech ($3B). 10 years at Goldman Sachs. Expert in healthtech compliance and blockchain infrastructure.

Mark George

Senior Advisor Operations & Distribution

Senior VP at nCino ($2B+ cloud banking). Co-founder Wrightsville Beach Brewery chain. Retired Lt. Colonel, Marine Corps Special Operations. Deep operational scaling experience.

Ilya Rivkin

Technical Advisor Product & Engineering

Founder/CTO at PodPlay. 20+ years building consumer products at scale. Senior member of teams building Nike+ Running, Equinox, Clarity Money, and Marcus apps.

Legal Advisor

Advisor HIPAA & Data Security

Privacy expert with deep HIPAA knowledge and personal commitment to building secure, privacy-first health products that empower consumer choices.

Resident Software & Health-Tech Experience

Ready to Transform Nutrition Technology?

Be among the first to experience the future of nutrition-optimized grocery shopping.

Ready to Transform Nutrition Technology?

Be among the first to experience the future of nutrition-optimized grocery shopping.