From Nutrition Goals to Your Grocery Cart
The first algorithm-powered solution that optimizes your grocery list to perfectly match your caloric needs and macro balance.
A simple algorithm will outperform human judgment, and it will usually do better than chance, which is already better than a human guess.Daniel Kahneman
The Gap in Nutrition Technology
The Question
What's actually in your shopping cart? How many calories did you buy? Are there enough, or too many? Will you make it to your next grocery haul? Are you meeting your goals?
The Gap
Nutritionists, meal trackers, and recipe apps help you plan, but none can take your curated nutritional goals and create an accurate grocery list tailored to your exact caloric requirements and preferences. Salüd takes you from your goals to groceries.
The Complexity
Hitting exact targets for protein, carbs, fat, and calories simultaneously — while respecting dietary restrictions, allergen safety, and store availability — is a multi-dimensional optimization problem. No spreadsheet, dietitian, or LLM can solve it at scale. Salüd's algorithm can.
Salüd's One-of-One Solution
Precision Optimization
Our solver targets all three macros and micronutrient goals simultaneously — hitting your nutrition targets in an instant. This is mathematical optimization, not generic "healthy food" suggestions.
Your Preferences
You or your nutritionist can adjust your needs easily. Salüd allows you to add or remove items, maintain a pantry, and remembers your favorites while staying balanced.
Accurate Food Data
Access to national databases with millions of SKUs means you shop with real products from your actual stores. No conversion confusion — a smooth shopping experience.
Adaptive Intelligence
Fill the Gap is Salüd's signature feature: when your grocery list doesn't hit your targets, the solver recommends the exact items to close the deficit — filtered by your dietary needs, allergens, and preferred stores. One tap to a complete cart.
About Us
The nutrition industry has a critical gap: currently no product connects personalized nutrition goals to actual grocery purchases at scale.
Salüd is the first platform to solve the computational complexity of macro optimization across millions of SKUs. What registered dietitians, meal tracking apps, and even LLMs can't do manually, our proprietary algorithm handles automatically.
We connect the expertise of nutritional professionals and scientists to food in the customer's home with most of the work done behind the scenes. Our team combines technical expertise in algorithm development, proven experience scaling consumer marketplaces, and deep understanding of nutrition operations.
Contact UsHow It Works
Set Your Goals First
Define Your Requirements
Answer three quick questions — body metrics, goal type, and activity level — and Salüd builds your personalized journey with daily calorie targets, a macro breakdown, and an estimated timeline to reach your goal.
Let the Algorithm Work
Optimization in Action
Add items to your grocery list and watch live progress bars track your cart against your weekly macro targets in real time. When you're short, tap Fill the Gap — the solver finds specific items to close the deficit.
Shop With Confidence
Your Personalized List
Your list is organized by store — Costco, Target, Whole Foods, wherever you shop. Send it to Instacart for delivery, or take a store-by-store shopping list with you. Each item shows its macro contribution so you always know exactly what you're buying and why.
Who Benefits from Salüd?
From fitness enthusiasts to busy professionals, anyone serious about nutrition.
Athletes & Fitness Professionals
Hit your macro targets every week without the guesswork. Grocery lists built for cutting, bulking, or maintaining.
Macro-matched grocery lists for your training goals.
Nutritionists & Dietitians
Go beyond the consultation room. Prescribe macro-targeted grocery plans and manage client nutrition goals remotely.
Prescribe grocery plans and manage client goals remotely.
Medical Recovery
Recovery demands precise nutrition. Grocery lists that meet the exact dietary and caloric targets your care team sets.
Grocery lists matched to your care team's dietary targets.
Busy Individuals
No time to meal plan? Tap Fill the Gap and get a nutritionally complete grocery list, organized by store and ready in minutes.
Nutritionally complete grocery lists ready in minutes.Founding Team
After a life-changing experience helping their Dad recover from Stage 3 Esophageal Cancer, brothers Teddy & Mike developed and fine-tuned the original Salüd model and put it to use in their personal life.
Teddy Ritter
Former Marine Special Ops Officer. Built marketplaces at Series A-D startups. Wharton MBA.
Michael Ritter, PhD
Doctorate in Quantum Chemistry. Extensive algorithm development and research experience.
Ashley Sogge
Former Army Special Ops Officer. Proven track record scaling operations. Wharton MBA.
Chuck Kostalnick
Product-minded technologist focused on turning complex systems and data into simple, scalable products people actually use.
Strategic Advisory Board
Active operators with deep expertise in healthtech regulation, consumer marketplaces, and building trusted platforms at scale.
Jennifer Mitrenga
Venture Partner at Audere Capital. Founding team at Figure Tech ($3B). 10 years at Goldman Sachs. Expert in healthtech compliance and blockchain infrastructure.
Mark George
Senior VP at nCino ($2B+ cloud banking). Co-founder Wrightsville Beach Brewery chain. Retired Lt. Colonel, Marine Corps Special Operations. Deep operational scaling experience.
Ilya Rivkin
Founder/CTO at PodPlay. 20+ years building consumer products at scale. Senior member of teams building Nike+ Running, Equinox, Clarity Money, and Marcus apps.
Legal Advisor
Privacy expert with deep HIPAA knowledge and personal commitment to building secure, privacy-first health products that empower consumer choices.
Resident Software & Health-Tech Experience
Ready to Transform Nutrition Technology?
Be among the first to experience the future of nutrition-optimized grocery shopping.